The platform is rolling out a new feature that allows them to reduce the quantity of AI-made videos appearing in their streams. This move comes as the service announced that it now features over 1 bn AI videos.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a widespread release. This shift comes amid a rise in content created by AI, spurred by new content generation software.
The Broader AI Trend
Recent reports that almost 10% of the fastest-growing content creators on a competing service only show content made by AI. A significant portion of this content is deemed low-quality AI content, a phrase for inferior, factory-style content that is typically nonsensical or dreamlike.
Our research shows that a lot of users enjoy content created using AI tools, from digital art to science explainers, and we intend to give people the ability to see more or less of that, based on their own preferences,” commented a spokesperson.
Volume and Proportions
The platform disclosed that there are presently 1.3bn videos on its app identified as artificially created. In total, more than 100 million pieces of content are uploaded to the service each day, making clips made by AI a relatively small portion of its complete catalog.
How to Adjust Settings
Users will be in a position to reduce or increase the level of AI-generated videos they see by opening the content preference option in the app and selecting “AI-generated content”. Other topics that can already be modified under the tool cover news, clothing, cosmetics, and choreography.
Content Labeling and Policies
Its guidelines oblige users to tag lifelike AI-generated content, and it prohibits harmful fake videos of well-known individuals or critical incidents. Any realistic artificial content that is not labeled can be removed under its community policies.
Additionally, the app will henceforth add an AI-generated watermark to content created with its built-in AI features, or identified by an industry-wide initiative for spotting artificial media. This measure is designed to stop users from seeking to bypass the labeling process.
Educational Initiatives
The company is also introducing a $2m awareness program for experts and organizations to produce informative material about using AI responsibly. This program will benefit charitable organizations focused on teaching programming and robotics.
Moderation Strategy
The video-sharing app has supported its content review process, following controversy over plans to make redundant a large number of safety staff in the United Kingdom. It is planning to reduce 439 jobs in its content moderation division in its British office, with worker representatives and digital protection specialists raising concerns that people are being substituted by machine-led review.
A senior executive stated that human moderation would still have a role, but AI can shield workers by eliminating the most harmful content before it is viewed by humans. TikTok stated a significant reduction in shocking and graphic content handled by human moderators over the past year due to the use of its machine learning processes.
It is vital to balance people and machines to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is where a significant AI assistance is really helping us work at speed.”
