Should A Aspiring Influencer Friend Stop Using People for Material?

The Prosecution: One Friend's Perspective

At times she films me while I’m eating. I’ll see myself on her Instagram – it feels like a jumpscare.

A close companion of 10 years, Marielle, labels herself the “creativity monarch”. It’s fun for a bit, but it weighs on our relationship.

She is an extrovert, there's a constant urge the need to document everything constantly. When we eat out, she says, “The phone eats first,” and takes photos with bright lighting, which induces embarrassment. I don’t like it when strangers see her performing for the camera – I get vicarious awkwardness. It also frustrates me because meals lose their warmth.

She's not quite an online personality yet, but Marielle is aspiring to become one. She creates vlogs about city life, her daily routine, and her work as a stylist. Her content is good, credit where it's due, but I prefer not to be dragged into it. Sometimes I'm captured while dining, or simply tagging along. Later, I appear on her Instagram afterwards, and it pops up like a surprise: I’ll have bare-faced, an awkward face or photographed mid-bite. It’s uncomfortable.

Marielle also expects me to record her at inconvenient times. Sometimes I’ll be talking to another person, or we're simply spending time in the street. I feel like our bond has turned into me being her unpaid videographer. She could easily hire someone if she wanted high-quality content. When I brought up my unease about this arrangement, she dismissed it. I've been invited to several brand events, which was nice, but that doesn't compensate for all the time and effort I spend helping her create material.

I appreciate that Marielle has helped me with my career in design, but I resist our connection to become merely a tally of favours. I don’t feel she’s fake or inauthentic, but at times I feel that if recording starts, we will begin acting in a way that makes us look good for her vlog.

She will say, “OK, look happy!” and film me laughing with another. It feels forced. It's crucial her to understand that our 10-year friendship still has limits. I love being with her, but I also desire to experience it without being filmed, edited, or shared for an viewers. I am not a prop for her Instagram.

The Defence: The Content Creator's View

I hope my friend to see that the content we produce together can get us an opportunity.

I love creating videos. It's more than a pastime; it’s part of who I am. Creating videos and sharing my life online enables me to show my personality and connect with people in new ways.

I wouldn't label myself as a professional creator yet, but it’s smart to make money from your interests. I look up to people on TikTok who execute that style of informal, self-made content creation.

Creating content is my version of engaging with life: noticing the details, sharing them with an audience that appreciates the art behind it. It's never my aim to make my friend uneasy. Bringing her to industry events was my way of offering access, giving her a opportunity to witness behind-the-scenes moments that could benefit her professional path too. That’s not leverage, it's simply being pragmatic.

I’d still take her to such functions even if she didn’t help me, but I desire her to see the benefits the work we create together can get us: a foot in the door. I understand not everyone likes being on camera, but often unplanned moments is what makes content authentic. Appearing on video from time to time is an inherent aspect of being my friend. I would delete anything she asked, but she hasn't made such a request yet.

I don’t expect anybody to be my personal videographer, but friends support one another in small ways. I thought filming a short video now and then would be enjoyable for Beth. Innovation flourishes in collaboration, and having my friend around makes endeavors lively and pleasurable. I don't compel her to take part in anything, and I’d never intentionally embarrass her. But filming together occasionally is part of how I record our time together.

I cherish our friendship profoundly and don’t want content creation to drive a wedge between us. I’m willing to find middle ground: like asking before filming, and avoiding angles that might make her self-conscious.

This isn’t about power, it's regarding sharing my world while still respecting hers. Obviously making content is not a replacement for real connection: it's merely part of how I experience life and I want her to be involved in a way that’s enjoyable for each of us.

The Jury: Public Sentiment

Is it right for her to stop filming herself and her friend when they are out together?

There’s nothing more excruciating than having a friend film you. I get that it’s Marielle’s job, but I don’t make friends come to my workplace. Maybe she can find influencer friends to create content with. Given the dark, looming future of technology, human connections are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something as a career, it's unfair to expect your friends for assistance every time, even if they have helped previously. If Marielle loves creating, that doesn’t mean all those around her is willing material. She needs to respect her friend's personal space.
Another reader, 26

Marielle might love producing videos and showing off her life online, but it’s not for everyone. It’s nice she has assisted Beth’s career, but she must to listen to what Beth wants.
A commenter, 27

It sounds like you value each other, so hold on to that and make sure it’s the focus in your relationship. Foster some real experiences, where genuine feelings are preserved, not online archives. In fact, celebrities who seem to share their worlds actually have more secrecy than it appears.
Sarah, 53

Marielle appears to be not fully engaged nor genuine when they're together – she's on the job. Each appears unsure as to where the line is. The solution lies not in trying to alter one another, but in each setting defined boundaries around what is comfortable to them and seeing if there is an mutually agreeable compromise.
Barbara, 71

Now You Be the Judge

Consider this question: has she been exploiting their bond?

Brian Walter
Brian Walter

A seasoned casino enthusiast with over a decade of experience in gaming analysis and jackpot strategies.